BIOSWITCH – Encouraging Brand Owners to Switch to Bio-Based
BIOSWITCH aims to bring Europe to the forefront of the bio-based economy by encouraging and supporting brand owners from different sectors to switch to bio-based approaches.
In order to achieve this, the project proposes a holistic, systemic approach based on two pillars:
1. A framework placing brand owners in the centre of a set of events and communication actions that will allow shaping solutions to mitigate their perceived risks; and
2. The BIOSWITCH toolbox as the ultimate instrument that will assist them in the bio-based transition journey.