Needs, risks and motivations of brand owners to switch to bio-based solutions analyzed
Tuesday, January 20 at 12.30 – 14.00 webinar on the results of a European survey performed by BIOSWITCH on needs, risks and motivations for brand owners and consumer to switch to bio-based solutions.
Programme
- 11.30 Welcome and Introduction: BIOSWITCH project overview in a regional context, best practices and regional case study, Anna Tenhunen CLIC Innovation LINK to presentation
- 11.40 Results of needs, risks and motivations for brand owners and consumers to Switch to Bio-based, James Gaffey MUT LINK to presentation
- 11.50 Results of EU consumer drivers and motivations, consumer acceptance analysis, Kaisa Vehmas, VTT LINK to presentation
- 12.00 Presenting a range of policy and incentive measures to address the risks & barriers to brand owner and consumer uptake of bio-based products, John Vos, BTG LINK to presentation
- 12.10 Ice-breaker poll and instructions for interactive session
- INTERACTIVE WORKSHOPS
- 12.20 Co-creation Workshop: Identifying risks (& barriers) to switching to bio-based and developing a set of solutions, Miro-Board
- 12.50 Closing of the session
Webinar with industry success cases on Successful transition from fossil to bio-based products
The BIOSWITCH consortium partners are organising the webinar Successful transition from fossil to bio-based products on Wednesday, January 27, from 11:00 to 12:30 (EET). During the session, different brand owners that have successfully switched from fossil-based to bio-based approaches will share their experiences, motivations, challenges and lessons learned. The webinar will count with the participation of René Bethmann from VAUDE Sport GmbH & Co. KG, Annica Rasch from Stora Enso, Jo Temmerman from BioCo, and Marck Højberg Matthiasen from dantoy, who will share the keys for their success. Registration and detailed program.
More information
Teija Laitinen: teija.laitinen@clicinnovation.fi