The Sustainable Packaging Awareness Campaign was launched as part of the EU-funded Engage4BIO project aiming to promote a circular bioeconomy and sustainable regional development.
Targeting young adults, the campaign featured five TikTok and Instagram videos on packaging legislation, purchase decisions, sorting and recycling of packaging, and followers’ sorting tips. The final video showcased packaging recycling at Lassila & Tikanoja facility in Kerava. The campaign reached nearly 500,000 viewers, with a total watch time of almost a year. The campaign was planned and executed in collaboration with Pakkaussuunnittelija Outi.
You can watch the videos on Pakkaussuunnitelija Outi’s Instagram (@designcompany) and TikTok (@designcompany.fi) accounts!
For more information, contact Nina Hurme (nina.hurme@clicinnovation.fi)