The event was organized in cooperation with the Ministry of the Environment, the PlastLIFE project of the Finnish Environment Institute (SYKE), and CLIC Innovation’s 4R innovation ecosystem.
Reuse: from bottles to boxes
Discussions on reuse highlighted that much of Finland’s previous system for reusable packaging, for example bottles and transport boxes, has been taken out of use. Rebuilding it to comply with new PPWR requirements would involve significant investments, while logistical challenges in stores, such as limited space and the need for rapid turnover, further complicate implementation. At the same time, Finland’s current bottle recycling system is widely regarded as highly effective, demonstrating strong consumer participation and efficient return logistics. Factors such as consumer willingness to pay, as well as hygiene and allergen considerations, may also influence the overall feasibility of reintroducing reusable solutions.
Recycling: from design to technology
Recycling is another key theme when it comes to PPWR, with challenges regarding the availability and quality of recycled plastics, particularly for use in food products. Monomaterial requirements in packaging often conflict with product shelf-life needs, while virgin plastics remain cheaper, creating economic challenges.
Practical solutions include designing packages with recyclability in mind, following existing guidelines such as the Finnish Packaging Producers’ packaging guide, and introducing new sorting technologies including digital watermarks. Developing closed-loop systems for company plastics could ensure homogeneous materials and improve recycling rates. Finland also has an opportunity to develop and export new recycling technologies, including chemical recycling and innovative bio- or recycled-material solutions.
Waste reduction: from packaging design to retail solutions
Reducing packaging waste is challenging due to conflicting priorities. For instance, replacing plastics with cardboard can increase waste by waste. Many small businesses and consumers are unaware of the targets and best practices for reducing packaging.
Quick measures include reducing secondary packaging, expanding deposit-return systems to other products, and improving consumer communication with clear labeling and campaigns against single-use materials. Innovations such as modular packaging systems offer scalable solutions for domestic use and export. Co-development, research, EU-level package size standards, and enhanced retail solutions, such as digital shelving and refill stations, can further support sustainable packaging practices.
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