BIOSWITCH supporting European brand owners in switching to bio-based approaches

BBI JU funded EU project BIOSWITCH aims to encourage and support the brand owners to switch to bio-based approaches by hosting a set of communication actions and events that will allow shaping solutions to mitigate brand owners’ perceived risks. Furthermore, the project will develop a toolbox that will allow to assess the brands’ bio-based maturity level and assist their owners in the transition journey.

The produced communication materials can be found on the website of the project and are there for your use. Find also results of the survey related to the European brand owners’and consumers’ perceptions towards biobased solutions. The project is heading towards the European roll-out of the tools so stay tuned by following us on SoMe channels or signing in to our newsletter . The international 2 year project is coordinated by CLIC Innovation and is part of the 4Recycling project portfolio.