4R
4R is an open innovation ecosystem that strives to solve the plastics challenge by building new solutions for enhanced circular economy of plastic-containing products and plastic material as well as develop sustainable alternatives like bio-based solutions to replace conventional fossil-based plastics. The ecosystem is open for organisations interested in finding new business or in building new competences in plastics circularity like reuse or repair, plastics’ recycling and bio-based alternatives.
We are building a pioneer community to capture the opportunities within the systemic plastic challenges relating to distribution of food and goods, enabling sustainable consumption of goods, and enabling sustainable housing, transportation and energy infrastructure. Together we can boost positive development towards a world where we can promptly respond to the triple-planetary crisis (climate change, biodiversity loss, pollution) and create a world where valuable resources do not contribute to excess waste generation and are used in a linear non-sustainable way.
The goal is to create system-solutions to introduce a profitable but sustainable market for circular plastic business models, for example packaging reuse or using plastic recyclates and recycling, alternatives for virgin fossil plastics.
The systemic challenges and system change
Through a set of collaborative activities such as design sprints to better understand customer needs and co-creative workshops to select the most efficient market shaping activities we support fast development of new business opportunities.
The 4R ecosystem has been established for long-term and systematic collaboration towards sustainable growth. We support both knowledge and business development in the context of a transition of traditional industry sectors towards cross-industry collaboration and business.
Addressing societal challenges such as the Plastic Challenge and turning them into opportunities requires involvement of a wide range of players, taking strategic choices, designing enabling policies and regulation as well as discovering new technologies and materials, and developing the overall recycling system. We aim to create circular plastics.
4R focus areas
The ecosystem strives to solve the plastics challenge by building new solutions for enhanced circular economy of plastic-containing products and plastic material as well as develop sustainable alternatives like bio-based solutions to replace conventional fossil-based plastics.
The ecosystem has evolved from 4Recycling to 4R and will continue to have an expanded perspective to address systemic plastic related challenges relating to distribution of foods and goods, enabling sustainable consumption of goods, and enabling sustainable housing, transportation and energy infrastructure.
Read more about the 4R strategy: Renewal of CLIC’s Open Innovation Ecosystem: From 4Recycling to 4R
4Recycling is an Innovation Ecosystem targeting at solving the Plastics Challenge that has been initiated and is orchestrated by CLIC Innovation. The ecosystem strives to solve the plastics challenge by building new solutions for enhanced recycling of plastics and to develop bio-based materials to replace plastics. The ecosystem was established in 2019 and has grown significantly. Reacting to changing operational environments, the 4Recycling transforms into 4R Innovation Ecosystem! Read the article here.