With discussion about green energy transition speeding up, we wanted to make the power-2-x concept and terminology understandable to all the target groups.
As we started developing different activities to drive green energy transition, we realized that there are lots of terms and difficult terminology being used in energy arena. Power-2-x was a term that was discussed and interpreted in very different ways. Hence, we agreed to work on common tools and dialogue to make this central concept more understandable.
We created communications material that is both brand free and free to use. There are narratives, videos, infographs and other materials for each of four target groups that we identified being important (B2B, consumers, investors and public decision makers). “Power-to-X Gives Power To You” is the carrying theme in these narratives.
All of the content is free to use by anyone within the GreenE2 ecosystem – download below, modify if necessary, and use however you like. Remember to reference the source as www.clicinnovation.fi/ecosystems/greene2/px2.
